In July 2015, Travel + Leisure named Tasmania 4th in the Top 10 Worlds Best Islands.

"Readers raved about this Australian state, calling it a little known treasure that's unmatched by any other island destination.

Its diverse and stunning landscape is nearly hallucinatory: rolling dunes covered in psychedelic Banksia wildflowers, granite formations that erupt from the beaches, and the wonder of the tessellated pavement at Eaglehawk Neck.

The air is as clean as it is in Antarctica, making it the ideal place to take a breather."

- Travel + Leisure World's Best Awards 2015

“Tasmania’s second city has forever been locked in rivalry with big-smoke Hobart to the south. Launcestonians argue their architecture is more elegant, their parks more beautiful, their surrounding hills more verdant – and even their food scene just downright zestier. And on many of these points it’s hard to argue.

It might have something to do with the recent rebuilding of the city’s museums, and with an influx of students and creative types to the University of Tasmania. Art and design are big here, and there’s a new respect for the city’s fabulous cache of heritage buildings.

Or perhaps it’s the recent success of its food and wine scene that’s transformed the city. Launceston punches well above its weight in epicurian excellence, and the ambrosial wines of the Tamar Valley garner international respect.

Launceston has also become a sporty, outdoorsy city of late. Get up early and you’ll see squads of Lycra-clad cyclists, rowers on the river, swimmers funnelling into Tasmania’s best pool and joggers traversing the city’s crown jewel – the gorgeous Cataract Gorge.”

- The Lonely Planet

For more information visit the Launceston Travel and Information Centre website, Tourism Northern Tasmania or Discover Tasmania.